Superdry’s SS19 men’s and womenswear captures the energetic and playful spirit of summertime with an array of trend-led, contemporary styles. A creative and visual feast of live action, the campaign encapsulates and brings to life the ‘Summer or Nothing’ ethos that rings true throughout the season.
Taking inspiration from Middle Eastern trims and textiles, womenswear’s ‘Boutique Bazaar’ collection is all about reclaiming through patchwork, craftwork and customisation.
Womenswear’s ‘Carnival’ range is a fun and frivolous story. Bright clashing colours, tassels, sequins and applique flowers make up the essence of this collection.
Stripping things back, the ‘Cote D’Azur’ collection focuses on clean and simple dressing with a lean toward preppy chic.
Moving over to Northern California, American folklore and heritage give a sense of a far less complicated way of life within menswear’s ‘Big Sur’ collection.
Designed with a more youthful, urban customer at its heart, men’s ‘Skate Lux’ collection plays homage to 90’s skateboarding and BMX on the Californian sidewalk.
Ending our journey back on British soil, grime culture paves the way for men’s ‘Nu Lad’ range.