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The Investment Swimwear To See You Through Every Summer To Come

image: Urban Outfitters

Trust us, buy any of these 10 classic bikini and swimsuit picks and you’ll love them for a lifetime

When it comes to our swimwear, we’re all guilty of getting carried away and buying into the current season’s trends which, right now, include neon brights, cut away details and all things animal print. But, come next summer, we know darn well that those Love Island-inspired lime yellow snake print bikinis will remain hidden away in the bottom of one of our draws, never to be worn again, until we eventually banish them to a bag destined for the charity shop. Sound familiar? 

For some reason, despite that fact that we find ourselves living in our staple black bikinis when another summer rolls around, we can’t help but feel a little bit bored by them when we look back at those beach pics. Instead we look to faraway shores in search of something new and exotic. But with conscious fashion heavy on many of our style-oriented minds, it’s time to turn around our impulsive spending habits, and think a little more-long term when buying into seasonal trends - including our swimwear.

Basic doesn’t have to mean boring and, if chosen well, simple cuts and eternally flattering shapes can swim laps around the season newcomers - you just have to know what you’re looking for. Stick to the classics and you can rarely go wrong, but for those looking for a trend injection, there are plenty of SS19 styles that we can envision sticking around for next summer: think crinkle bikinis, beige tones, floral prints and punchy yet minimal colouring.

Next time you’re shopping for your water wardrobe, ask yourself whether the ‘kini in question ticks all the right boxes. Quality fabric, timeless print and a universal shade are the hallmarks of a stellar swim set that you’ll wear again and again, without hesitation. 

From your sexy LBB – little black bikini – on which you can always rely on to something a little more fun that will never reach a fashion sell-by date, dive right in to our edit of classic swimwear essentials that deserve a forever-spot in your underwater repertoire.