Clicks and Mortar is a campaign to open empty shops on High Streets and in shopping centres and fill them with small businesses. It’s about offering online sellers the opportunity to test trade through physical retail, at an affordable price, and within a manageable time. The campaign is backed by Amazon, Square, and Direct Line for Business and launched in June 2019 with a first shop in Manchester. Shops have since opened in Cardiff, Edinburgh and Sheffield. Trinity Leeds will be the first sector focused Clicks and Mortar, showcasing Activewear and Wellness brands.